About the design
Belkin came on board as a major sponsor of the team in 2013. With them, they brought a new colour palette to the kit namely their signature green accompanied by black and white. The team jersey was very simple with a black panel at the bottom with a green chest and shoulder area. Black bands of colour where used around the collar and the sleeve ends. In contrast the black bibshorts had green bands near the ends of the legs.
The Belkin name, rendered in black on a white background panel dominated the front and rear of the jersey. The upper chest was clean from logos with only the Giant bicycle name and logo along with the UCI logo. The Linskys name was on the side of the jersey rendered in white on a black background.The Giant logo was also on the back shoulder area in black on the green background.
This kit was very simple in its design but that is where it actually benefited. The colour palette was strong and all the colours complimented each other very well.
