About the design
The IAM cycling kit had the same strong colour palette of dark blue, red and white. The 2016 version of the kit however changed to being white based. The middle of the kit still had the red and this time blue band across it that streched over the chest and sleeves. The block shape still seperated the red and blue as before. A red panel on the shoulders was added to the back of the jersey for this version.
The sponsors were rendered in dark blue on the white background and the IAM funds logo is rendered in blue and red on the white background in the middle of the kit and on the back of the jersey. The colour palette is used in a clever way to create a strong brand by rendering blue on white, red on white or white on a red or blue background.
The bibshorts remained predominantly dark blue with thin white and red bands around the leg ends. The IAM name is reproduced here also again.
This is more of a colourway variation rather than a re design but the design for 2015 was very strong and this iteration is just as good.
Again small design details and colours are used to great effect to augment the large, mostly blank colour panels and lift the design.
Kit manufacturer - Cuore
